All good websites follow the same rules, but there are many types of bad website
Good Websites
- The customer is able to find the site
- The site opens quickly without any fuss
- The customer can read what's on the site
- The content of the site quickly tells the customer what they want to know
- The customer can find their way around the site easily
Bad Websites
- Site might look well, but won't show up in Google or Yahoo search.
- Webdesigner set up big flashy intro that takes 10 seconds to load even with broadband.
- Only customers with large screens or perfect eyesight can read what's on your site
- The site is full of marketing jargon like 'integrated customer solutions' and 'client service interfacing'
- The site layout is more like a maze than a straightforward tour of your business
The webdesigner acts like a business parter, getting to know about the business and the customers.
Then the website has to be coded correctly for search engines like Google, and built to suit your customers, so that they find it useful and interesting, instead of clicking out of your site and going to your competitor's website.
